Branding | Creative | Design
I am passionate about art and active in various arts activities like fine art painting, chinese music orchestra and performaning art, which lead to my strong passion and determination on career path in design industry. Having further studies of Digital Media in PolyU, It extended technique on storytelling and vision of digital technology. Experienced life across Asia, Hong Kong is full of cultural fusion and lead my journal of finding self-identity and soul of our city.
"Art challenges technology, but technology inspires the art" quoted by John Lasseter. Widely used of technology has brought us modern smartness, smart phone applications introduced new way of photo editing interface with creative preset and filters, that allow explorations on visual excitements. By presenting digital artworks through social media platform, I have extended my social network as platform connecting with great young artists and exchange ideas for the better world.
IIllustration is extension of visual representation more emphasis on storytelling narrative and affections of humanity beyond drawings. Illustration works are processed by deriving keywords from text and abstract concept in imaginary scene neglecting the form, fact from the reality. <Heart Smith> is the first fiction book for 145th Anniversary of SHCC, written by students, I started illustrations from the story synopsis, tone of narrative and structure of plot, then create characters with analysis from character background to apperance which add identical features. Then I processed major and minor scenes of plot twist which highlight the climactic moment as visual storytelling.